B2B Online Atlanta 2026
November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Elisabeth Clark
Director of Web Strategy & Experience LippertDay 1
3:00 PM Oxford Style Debate: Topic TBA
Tired of the same polite, heavily scripted panel discussions where everyone just agrees with each other? In the rapidly shifting B2B e-commerce landscape, there are rarely easy, one-size-fits-all answers to your most complex digital transformation challenges. Our Oxford-Style Debate completely shakes up the traditional conference format by bringing high-stakes tension, unfiltered honesty, and a willingness to "agree to disagree" directly to the main stage.
This fiercely competitive format forces industry leaders to take a definitive stand on a highly contentious B2B topic, cutting through the corporate fluff and echo chambers to deliver raw, unscripted arguments. By attending this session, you will witness a clash of expert perspectives purposefully designed to challenge the status quo and push the boundaries of conventional B2B thinking. You will walk away with a deeply nuanced understanding of a critical industry divide, armed with battle-tested strategies and the sharpest counter-arguments to help you make more confident, informed decisions for your own organization.
Check out the incredible speaker line-up to see who will be joining Elisabeth.
Download The Latest Agenda