Emily Newton

Join us for a candid conversation with Georgia-Pacific’s eCommerce leaders as they share insights from their journey to align the organization around a unified digital vision. This session will explore how they simplified strategic priorities, defined clear workstreams, and drove meaningful change across the enterprise.

The discussion will begin with identifying the digital opportunity and securing executive alignment, followed by a deep dive into how eCommerce was defined and operationalized through focused initiatives. We’ll conclude with lessons on scaling transformation beyond the core digital team to embed change across the broader organization.