Eric Brother

Senior Director of Sales E-commerce Sofidel

Eric Brother is the Senior Director of e-commerce Marketing and Sales for Sofidel, an Italian multinational producer of tissue paper for business and home use. The Sofidel Group was founded in 1966, celebrating 60 years of business in 2026. Sofidel is a world leader in the tissue paper market, the 2nd largest producer in Europe, 4th in North America, and 7th in the world. A Sales and Marketing professional with 30 years’ experience in the grocery, drug, mass, club, limited assortment, convenience, and dollar channels. Held sales and marketing positions with retailers, brokers, and manufacturers. Started his retail career with Albertsons at store level, moved to District level positions and then onto Corporate level positions in Boise, Idaho. Currently resides in Spokane, Washington with his wife Mary, son Taylor, and two daughters Madelyn and Josie.

Day 1

2:30 PM Interactive Polling Panel Discussion: Leveraging Amazon Business: Choosing the Right Model, Products and Strategy for Your Organization

Amazon Business has become an increasingly important channel for manufacturers and distributors, but there is no one-size-fits-all approach. In this interactive 30-minute session, the audience will weigh in through live polling before panelists unpack the results, compare different operating models and share how organizations can build an Amazon strategy around their capabilities, customers, products and channel relationships.

Which model works best? Poll the audience on whether they primarily use a 1P, 3P, distributor-led or hybrid model, then compare the pros, cons and organizational requirements of each approach.
How many SKUs belong on Amazon? Explore how companies determine the right assortment based on demand, margin, product complexity, fulfillment capabilities and customer buying behavior.
Are you ready to manage the channel? Assess the internal resources, ownership, technology, data and marketplace expertise needed to operate successfully on Amazon Business.
Will relationships improve or get worse? Examine how selling through Amazon affects customer, distributor and sales-team relationships, including channel conflict, pricing concerns, buyer visibility and the risk of weakening established partnerships.

Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda