Eric Hoplin | B2B Online Atlanta

B2B Online Atlanta 2026

November 9 - 11, 2026

Grand Hyatt Atlanta in Buckhead, GA

Eric Hoplin

Eric Hoplin

Chief Executive Officer NAW

Eric Hoplin is President and CEO of the National Association of Wholesaler-Distributors (NAW), which represents the $8.2 trillion wholesale distribution industry, that powers one-third of the American economy by delivering the essential products businesses need to serve customers across nearly every sector of commerce. Since joining NAW in 2020, Hoplin has led a transformative period of growth, more than doubling the size of the organization. Under his leadership, NAW launched new capabilities in analytics and AI, and it acquired Modern Distribution Management (MDM), which significantly broadened NAW's reach and impact across the industry. In the advocacy arena, NAW launched the Legal Policy Center and has expanded into handling state-based issues in addition to federal. A strong believer in the vital role wholesale distribution plays in the American economy and way of life, he is committed to positioning distributors for long-term success through advocacy, thought leadership, and innovation. A seasoned executive and communicator, Hoplin previously served as Head of External Relations for Wells Fargo, where he led initiatives to enhance the company's reputation and advance pro-growth policy objectives through partnerships across the political spectrum. Before that, he was Executive Director at the Financial Services Roundtable (now BPI), representing the CEOs of the nation's largest financial firms. He also worked in management consulting at Booz Allen Hamilton, advising senior government leaders, and earlier in his career, worked in politics, supporting numerous congressional, gubernatorial, and presidential campaigns. Hoplin is a leader in the charitable community, where he serves on the Board of the Trust for the National Mall, the Reagan Ranch Board of Governors, and the Corporate Advisory Board for So Others Might Eat (SOME). He's a prolific fundraiser, having raised millions of dollars for charitable organizations, NGOs, and political causes. A Minnesota native, Hoplin holds a Master of International Affairs degree from Columbia University, an M.B.A. from Augsburg College, a B.A. in political science and communications from St. Olaf College, and a certificate in Change Management from Georgetown University McDonough School of Business. He lives outside of Washington, DC with his wife Nicole and their three boys.

Day 2, Tuesday, November 10th

9:30 AM Keynote Panel: Every Dollar Counts: How Distribution Executives Invest in Growth

What does it take to get an executive to back a new idea? How do leaders decide whether a new tool, campaign or customer program is working? Distribution businesses typically operate on 3-5% profit margins, so every investment has to earn its place.

The National Association of Wholesaler-Distributors (NAW) brings distribution leaders together year-round to learn from one another. In this session, NAW President and CEO Eric Hoplin talks with leaders of three NAW member companies in specialty building products, facility care and foodservice packaging, and industrial automation and MRO.

Panelists will share where distribution is headed, how customer buying habits are changing and what they need to see before they invest. The session is built for everyone who helps develop, market, sell and support what customers buy. Attendees will leave with an executive's view of the industry and practical ways to make a stronger case to senior leadership. The session closes with audience Q&A.

Learning Objectives:

• Assess how changing customer buying habits and digital investment are reshaping three sectors of distribution

• Understand how executives evaluate new investments and judge whether they're working

• Apply practical ways to make a stronger case to senior leadership in a low-margin business

• Recognize how peer networks and industry engagement help leaders grow

Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda