Erin Kutcher | B2B Online Atlanta

B2B Online Atlanta 2026

November 9 - 11, 2026

Grand Hyatt Atlanta in Buckhead, GA

Erin Kutcher

Erin Kutcher

Director, eCommerce Marketing Standard Textile

Day 1

4:15 PM Manufacturer & Distributor Fishbowl Conversations for Unscripted Peer-to-Peer Problem Solving

No slides. No script. No pitches. Just you and the people who actually do your job.

Here's how it works. We split the room. Manufacturers on the left, distributors on the right. Each side gets three tables, each one built around a problem you're probably losing sleep over. Reach into the bowl, pull a conversation starter, and go. Everyone gets a turn to challenge, confess, and compare ideas with their peers in either manufacturing or distribution.

Manufacturer Table Themes:  

  1. Overcoming legacy debt, managing API connections between ERPs and e-commerce, and solving the people behind the processes.     

                  a.  Hosted by Erin Kutcher, Director, eCommerce Marketing, Standard Textile 

      2.  Improving your Sales Team's Tools Through Trusted Partnership  
                a.    Hosted by: Mackenzi Avin, Sr. Product Manager, Digital Experience, PCNA 


      3ROI Modeling and Budgeting for Years Two and Three Post-Launch  

                a.     Hosted by Abhi Saini, NAM Architecture & Channel Leader, Schneider Electric 


      4. Navigating B2B Growth, Pricing Conflicts, and Go-To Market Strategy  

                a.     Hosted by Firat Ozkan, Co-Founder, CSMO, Mount-It! 

Distributor Table Themes: 


  1. Search; Getting Found by Buyers and Bots. SEO and GEO when buyers search by spec and AI answers first. 
  2. SKU Wrangling: Taming a Million-Line Catalog. SKU wrangling and bad data impacting your sales. 
  3. Selling Through Marketplaces: Strategies Leveraging Direct Fulfillment on Amazon Business 

                a.  Hosted by David Hosei, Director of Digital Partnerships, Trends International 

Check out the incredible speaker line-up to see who will be joining Erin.

Download The Latest Agenda