B2B Online Atlanta 2026
November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Erin Kutcher
Director, eCommerce Marketing Standard TextileDay 1
4:45 PM The Anti-Panel: Fishbowl Conversations for Unscripted Peer-to-Peer Problem Solving
Step into the center of the action with this dynamic "fishbowl" format. Reach into the bowl to pull out a conversation starter for your table. Attendees will dynamically rotate in and out of the hot seats to debate their most pressing challenges. Bring your toughest questions and prepare for unfiltered, honest dialogue with your exact peers.
Table themes:
1. Digital Transformation: Overcoming legacy debt, managing API connections between ERPs and e-commerce, and solving the "Available to Promise" (ATP) challenge.
Hosted by Erin Kutcher, Director, eCommerce Marketing, Standard Textile
2. AI: Moving beyond hype to discuss internal efficiencies, such as deploying AI within customer service ticketing (like ServiceNow) or legal compliance.
3. Marketing: Navigating strict data privacy laws and cookie deprecation by shifting to first-party data and server-side tracking implementations.
Check out the incredible speaker line-up to see who will be joining Erin.
Download The Latest Agenda