Vice President - Marketing, Graphic Communications Xerox Corporation
is currently Global Vice-President Marketing at Xerox Corporation. She leads the worldwide marketing for Xerox Graphic
Communications Solutions and has international hands on market experience in Asia
and North America.
a 9-year journey in Asia in the senior leadership team of Fuji Xerox, she has lead
the strategic digital marketing transformation and implementation of a regional
digital marketing center and developed a complete guide on how to sell and
deploy 1to1 marketing services and value-add services. Bringing innovative
strategies in traditional companies has been invaluable in tackling the most
challenging transformation journeys.
for her in-depth knowledge of the print production industry (GC), her expertise
extends to business operations, demand generation, and go-to-market strategies.
Her competence in data-driven persona marketing (1to1) was recognized globally.
She is the original founder of the Xerox 1to1 lab that has gained worldwide
recognition and awards. Over 15 case studies have been published on how Helene
and her extended team’s deployed strategic marketing personalized campaigns
positively impacted the marketing efforts of large and mid-size brands.
Check out the incredible speaker line-up to see who will be joining Helene.
Helene Blanchette, Global Vice President of Marketing at Xerox joins B2B online Miami to guide you through some of the biggest pitfalls of digital transformations. Known for her expertise in business operations, demand generation, and go-to-market strategies, Helene’s insights on strategic transformation are not to be missed. You’ll leave this session armed with the tools and takeaways to move your company forward and ensure that you won’t be prey to the “Island Effect.”
Innovative B2B companies have seen the benefits of integrating sales and marketing. Helene Blanchette will take you on a deep dive on how doing this will enhance each of their functions and generate opportunities to reach more customers.
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