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B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Helene Blanchette, VP Marketing at Xerox Corporation
Xerox Corporation Logo

Helene Blanchette


VP Marketing
Xerox Corporation

Check out the incredible speaker line-up to see who will be joining Helene.

Download The Latest Agenda

Monday: November 11, 2009: Customer Driven Innovation And Transformation

Monday, November 11th, 2019


9:05 AM Keynote Solo Presentation – Implementing A Digital Marketing Transformation While Avoiding The “Island Effect”

The best performing tech stock of 2019 wasn’t Amazon or Google – it was a 113-year old global manufacturing corporation – Xerox.  Their VP of Marketing, Helene Blanchette, Global Vice President of Marketing joins B2B Online Miami to guide you through some of the biggest pitfalls they’ve faced as they’ve transformed digitally, and presents success stories. Known for her expertise in business operations, demand generation, and go-to-market strategies, Helene’s insights on strategic transformation are not to be missed. You’ll leave this session armed with the tools and takeaways to move your company forward with internal support and collaboration. 

Tuesday, November 12, 2019 Strategies To Engage Today’s B2B Customer

Tuesday, November 12th, 2019


4:20 PM Solo Presentation – Integrating Sales And Marketing To Reach More Customers

Innovative B2B companies have seen the benefits of integrating sales and marketing. Helene Blanchette will take you on a deep dive on how doing this will enhance each of  their functions and generate opportunities to reach more customers.