B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Helene Blanchette, Vice President - Marketing, Graphic Communications at Xerox Corporation
Xerox Corporation Logo

Helene Blanchette

Vice President - Marketing, Graphic Communications
Xerox Corporation

Check out the incredible speaker line-up to see who will be joining Helene.

Download The Latest Agenda

Day 1

Monday, November 11th, 2019

10:45 AM Keynote Solo Presentation – Implementing A Digital Marketing Transformation While Avoiding The “Island Effect”

Helene Blanchette, Global Vice President of Marketing at Xerox joins B2B online Miami to guide you through some of the biggest pitfalls of digital transformations. Known for her expertise in business operations, demand generation, and go-to-market strategies, Helene’s insights on strategic transformation are not to be missed. You’ll leave this session armed with the tools and takeaways to move your company forward and ensure that you won’t be prey to the “Island Effect.” 

Day 2

Tuesday, November 12th, 2019

3:55 PM Solo Presentation – Integrating Sales And Marketing To Reach More Customers

Innovative B2B companies have seen the benefits of integrating sales and marketing. Helene Blanchette will take you on a deep dive on how doing this will enhance each of  their functions and generate opportunities to reach more customers.