Howard Blumenthal | B2B Online Atlanta

B2B Online Atlanta 2026

November 9 - 11, 2026

Grand Hyatt Atlanta in Buckhead, GA

Howard Blumenthal

Howard Blumenthal

Founder & CEO Blumenthal Commerce

Day 2

2:50 PM Panel: Under the Hood: Surviving the E-Commerce and ERP Integration Nightmare

Building a beautiful storefront is pointless if it cannot effectively communicate with your core backend operational systems. This highly technical panel dives into the messy reality of connecting modern e-commerce platforms with legacy ERPs and payment gateways. Learn how to navigate API limits, synchronization delays, and the dreaded Available-to-Promise (ATP) inventory challenges. 

  • Evaluate the true Total Cost of Ownership (TCO) and the "build vs. buy" dilemma when selecting a new e-commerce architecture or PIM system. 

  • Design robust APIs that seamlessly pass pricing, order history, and real-time inventory availability between the site and the ERP. 

  • Establish a clear source of truth for customer data to prevent conflicting records when bolting disparate legacy systems together. 

  • Secure post-launch funding by accurately budgeting for the maintenance, enhancements, and integration tweaks required in years two and three. 



Day 3

11:30 AM Keynote Panel: Why Some AI Pilots Scale and Others Stall

We have officially reached peak buzzword fatigue; executives are tired of hearing that AI will magically solve every business problem. This candid panel cuts through the Silicon Valley hype to focus strictly on the non-hyped, practical, and highly effective AI deployments working in B2B today. Learn how to identify narrow, solvable use cases that deliver immediate ROI without requiring multi-year, ERP-level overhauls.  

  • Deploy AI tools specifically for internal coding assistance, rapid prototyping, and drafting to accelerate your team's output  
  • Avoid "magic button" syndrome by ensuring you have human-in-the-loop oversight for all AI-generated content and data normalization  
  • Evaluate AI vendors strictly on their ability to solve a defined, acute business problem rather than their broad generative promises  
  • Use AI to analyze vast amounts of customer survey data and behavioral feedback to quickly identify and action critical CX pain points  

Check out the incredible speaker line-up to see who will be joining Howard.

Download The Latest Agenda