Howard Blumenthal | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Howard Blumenthal

Howard Blumenthal

Former Director, eCommerce, PIM, and Supplier Marketing Motion

Howard Blumenthal recently completed his role as Director, eCommerce, PIM, and Supplier Marketing at Motion Industries, a leading industrial parts distributor, and has more than 30 years of technology and digital transformation experience in product management, B2B & B2C eCommerce, omnichannel marketing, and PIM systems. Howard is passionate about the customer experience and creating, improving, and scaling technology to optimize that experience. Throughout his career, Howard has held leadership roles in IT, product management, and eCommerce at numerous organizations, including the Kaman Distribution Group, Advance Auto Parts, Brookstone, and The Franklin Mint. In his free time, Howard enjoys staying active with hiking and CrossFit; he is an avid traveler, an escape room groupie, and a lover of hard science fiction. Howard enjoys spending quality time with his family, including his wife and two children.

Day 1, November 17, 2025

10:20 AM Panel: Building Growth Together: The Power of Manufacturer-Distributor Collaboration

As B2B eCommerce accelerates, manufacturers and distributors must align more closely to deliver a seamless customer experience and drive growth. This session explores how digital collaboration is reshaping the value chain and unlocking new revenue opportunities.

  • Strategies for sharing data to improve visibility and demand planning
  • Best practices for co-investing in digital platforms and tools
  • Real-world examples of joint go-to-market success in B2B channels

Check out the incredible speaker line-up to see who will be joining Howard.

Download The Latest Agenda