Jack Ogilvie

Account Executive proton.ai

Jack Ogilvie knows distribution from the trade show floor up. As an Account Executive at Proton, the AI platform for B2B distributors, he walks the aisles at shows across electrical, industrial, HVAC and building materials, then goes into the field to see how distributors really work. Those conversations shape his view of what slows distributors down, where AI can help, and where the industry is going next. A Massachusetts native, a University of Rhode Island marketing grad, and a loyal Boston sports fan, Jack brings a fan's energy to every conversation about the future of distribution.

Day 2, Tuesday, November 10th

1:55 PM Boardroom 3: Why AI fails distributors with bad product data

Every distributor is being told to add AI search and agents. But AI runs on your product data. Put it on records with missing specs, one fact stored under three field names, and "image coming soon," and you get a faster engine on a car with square wheels: wrong answers and dead-end searches, delivered faster. In this hands-on working session, you'll grade a real product from your own website, trace how a new item moves from supplier to ERP to site, and leave with a plan to fix the data before you scale AI on top of it.

Key takeaways:

- See how a buyer, or their AI tool, experiences one of your products, and where it loses points

- Find which missing details turn self-serve orders into phone calls and returns

- Map where item setup breaks between supplier, product team, ERP and website

- Pick the first category to fix, ranked by sales rather than SKU count

Check out the incredible speaker line-up to see who will be joining Jack.

Download The Latest Agenda