B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Jared Hoffman, Digital Marketing Manager & eCommerce at DistributionNOW
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Jared Hoffman

Digital Marketing Manager & eCommerce

Check out the incredible speaker line-up to see who will be joining Jared.

Download The Latest Agenda

Day 2

Tuesday, November 12th, 2019

3:55 PM Solo Presentation - Making Product And Catalog Data Market Ready And Easy For Customers To Understand

A lot of B2B companies have product descriptions that were never meant to be seen by end users, but this is a challenge to overcome as more and more products are made available on websites. In this session, Jared Hoffman from DistributionNow will talk about taking your existing product data and enriching it for human consumption. Jared has spent the last 10 years building and implementing online marketing strategies, and you won’t want to miss his insights into:

• Understanding the importance of providing your customers with compelling and easy to understand product data in order to retain their business
• Putting a plan together to make sure you’ve allotted the time necessary to make changes that will improve the data
• Implementing business processes that will ensure that data for newly developed products is pristine 
• Tackling your complex portfolio and breaking  down its data to make it available and easy for your customer to understand