Digital Marketing Manager & eCommerce DistributionNOW
Jared Hoffman is currently the Global Digital Marketing
Manager for DistributionNOW, serving as a project lead for DNOW eCommerce with
a focus on digital marketing strategy, customer experience optimization,
platform development, and business integration. He is responsible for
championing the growth and development of web traffic, conversions and sales
through DNOW’s eCommerce platform.
Jared has over ten years of experience in digital marketing
and eCommerce focused primarily in the Industrial and Energy markets. This
experience has lead to the creation of successful eCommerce startups with a
jump to larger corporate B2B online strategies in the last two years.
Check out the incredible speaker line-up to see who will be joining Jared.
A lot of B2B companies have product descriptions that were never meant to be seen by end users, but this is a challenge to overcome as more and more products are made available on websites. In this session, Jared Hoffman from DistributionNow will talk about taking your existing product data and enriching it for human consumption. Jared has spent the last 10 years building and implementing online marketing strategies, and you won’t want to miss his insights into:
• Understanding the importance of providing your customers with compelling and easy to understand product data in order to retain their business
• Putting a plan together to make sure you’ve allotted the time necessary to make changes that will improve the data
• Implementing business processes that will ensure that data for newly developed products is pristine
• Tackling your complex portfolio and breaking down its data to make it available and easy for your customer to understand
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