B2B Online Atlanta 2026
November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Jared Hogue
Director of Marketing, Digital Experiences UPSDay 3
12:40 PM Case Study: Beyond the Cart: Transforming Your Digital Portal into a Customer Intelligence Hub
Not every B2B customer wants to click "add to cart," as many large enterprise buyers will stubbornly stick to their entrenched EDI systems or automated ERP emails to place their orders. Drawing on his extensive background in experience design, content, and the overall transaction journey for UPS.com, Jared Hogue will reveal how to pivot your digital strategy by enhancing self-serve tools rather than just focusing on the checkout button. You'll walk away learning how to build a digital "command center" for your buyers. Discover how to create the necessary personalization to serve everyone, turning your website into an informational data hub that creates a superior customer experience and immense brand loyalty.
Scale Your Personalization: Learn how to enhance self-serve tools so that the digital journey is dynamically tailored for all users, accommodating both single-person enterprises and large corporate customers.
Rethink the Digital Focus: Shift your strategy away from forcing online transactions, prioritizing instead a frictionless environment where customers can seamlessly access their own account data.
Accommodate Legacy Buyers: Grant entrenched customers 24/7 digital visibility into their complex order histories and invoice statuses without forcing them to abandon their established purchasing habits.
Map Features via Customer Intelligence: Recruit key customers as early beta-testers through targeted, one-on-one phone conversations rather than relying on generic email surveys to accurately map out your portal's required features.
Check out the incredible speaker line-up to see who will be joining Jared.
Download The Latest Agenda