November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Jared Johnson is Head of B2B Strategy, Americas at Valtech, where he helps B2B and B2B2C companies turn ideas in AI, data, commerce, and digital experience into practical growth strategies. Over seventeen years, he has shaped strategy and delivered solutions for dozens of Fortune 500 companies, including some of the world's largest and most complex B2B organizations. A frequent speaker and facilitator, he has led more than 50 executive briefings, along with innovation sessions and workshops for enterprise leaders. Known for connecting emerging technology to measurable business value, Jared focuses on short payback periods and outsized ROI.
Everyone agrees AI needs good data. The harder question is where to start. Too often the answer is a data-first overhaul: clean everything, then figure out the goal. The AI use case waits behind it.
This session flips that. Using Valtech's B2B Concierge accelerator, Jared Johnson shows a goal-first approach. Start with the customer goal, like fast, accurate answers to revenue-driving questions such as real-time inventory availability, then work backward to the minimum data needed to deliver it.
Key takeaways:
• Understand the moving parts behind a revenue-driving customer question
• Identify the minimum data required to answer it well
• Clean up only what's essential to make the concierge work, and turn that win into a pattern for the next use case
Check out the incredible speaker line-up to see who will be joining Jared.
Download The Latest Agenda