Jason Greenwood

Managing product data across multiple platforms is no longer optional it's foundational to delivering a seamless B2B buying experience. This session explores how PIM systems can reduce friction, improve speed-to-market, and enable scalable growth across eCommerce channels

• How to choose the right PIM solution based on catalog complexity and internal workflows
• Ways PIM supports omnichannel strategy, from distributor portals to marketplaces
• Tips for cross-functional adoption: getting IT, marketing, and sales aligned on data quality 

The shift from AI as a tool to AI as an agent is underway and it’s creating new opportunities and challenges for B2B companies. This panel examines how Agentic AI is redefining digital workflows, driving more personalized buying journeys, and automating decision-making across departments. You'll hear practical insights from early adopters and gain a clearer understanding of how to prepare your people and processes for this next evolution in enterprise technology. 

• Explore how the evolution from AI as a tool to AI as an agent is reshaping B2B commerce, unlocking new possibilities and challenges. 
• Hear real-world examples of Agentic AI in action—from streamlining digital workflows to delivering hyper-personalized buyer experiences and automating complex decisions across teams. 
• Gain practical advice on how to ready your people, processes, and culture for the next phase of AI-driven transformation in the enterprise.