Jennifer Alexander

Founder Alexander Commerce Group

Day 2

4:30 PM Panel Remix: Garbage In, Garbage Out: Why Your AI Dreams Demand a Data Reality Check

The harsh reality of modern e-commerce is that advanced AI tools will completely fail if they are built on a foundation of messy, disconnected product data. This panel cuts through the buzzwords to expose why mastering basic data hygiene and PIM is the mandatory prerequisite to any successful AI deployment. Discover how leading practitioners are scrubbing their legacy systems to prepare for an agentic future.

• Conduct a comprehensive audit of your product taxonomy and schemas before investing in shiny new AI search or chatbot tools.

• Leverage AI specifically for the heavy lifting of data mapping and normalization rather than deploying it solely as a customer-facing gimmick.

• Centralize your disparate data sources into a robust PIM system to ensure complete, accurate, and normalized attributes.

• Establish strict, top-down data governance policies to prevent fragmented silos as your product catalog and company scale.

Day 3

10:00 AM Keynote Fireside Chat: B2B Buyers Are Still Consumers: Building Brands That Get Found, Trusted, and Chosen

B2B companies are investing heavily in digital transformation, eCommerce platforms, AI, customer portals, and modern tech stacks. But none of that matters if customers do not understand, trust, or connect with the brand behind the experience. As AI and digital tools make content, workflows, and buying journeys look increasingly similar, brand may become one of the most important ways B2B companies differentiate.

This conversation brings together two complementary perspectives: how to use customer, distributor, and end-user insight to shape brand and product strategy, and how to bring legacy customers along as digital channels, portals, and new buying behaviors change the way they interact with your business.

Why brand becomes the differentiator as AI makes content and digital experiences more generic
How to modernize the buying experience without losing the trust of legacy customers
How customer, distributor, and end-user insights should shape brand positioning, product clarity, and digital shelf presence
How to reintroduce a legacy brand to existing customers while making it discoverable to new ones

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda