Jennifer Alexander

Jennifer is a recognized eCommerce leader with 25 years’ experience and proven track record of accelerating eCommerce growth and profitable sales within Fortune 500 companies and SMBs. She leads brands in shaping and executing eCommerce Strategy worldwide. Jennifer navigates organizational silos to build sustainable growth models, empowers teams to innovate, and elevates the Digital IQ of businesses. As an expert in delivering ROI, Jennifer blends fundamentals & innovation while ensuring excellent customer experience. Passionately consumer centric, she helps brands shape and execute eCommerce strategy, delivering ROI through data, insights, capabilities, and technology.

For 8 years, Jennifer grew the eCommerce business for Johnson & Johnson across the Vision Care (ACUVUE) and Consumer Health (Neutrogena, Listerine, Nicorette, etc.) franchises. Prior, she led eCommerce at The Estée Lauder Companies (Clinique, Origins, & Darphin). Now, as an independent consultant, Jennifer is focused on helping clients create and execute winning eCommerce strategies, transforming and building clients' Digital IQ, and creating amazing customer experiences.

Jennifer has a Management & Leadership Executive Certificate from MIT Sloan School of Management and Bachelor of Science from Tufts University School of Engineering.