B2B Online Atlanta 2026
November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Jennifer Walth
Senior Advertising Manager Douglas DynamicsDay 3
1:50 PM Panel: When the Honeymoon Ends: Keeping Digital Transformation Funded and Moving
Every digital initiative looks good in the pitch. The real test is month nine, when the quick wins are behind you, the complexity is in front of you, and someone in the CFO's office is asking what you have to show for it. This session is a candid conversation between practitioners who have navigated that moment and the technology partners who helped them get through it, focused on what actually works when the pressure is on.
The budget defense frameworks practitioners use when leadership asking hard questions mid-transformation.
How your tech partners can help customers build the internal narrative, not just deliver the product.
What leading organizations do differently in how they structure accountability and communicate value during long-cycle initiatives.
Check out the incredible speaker line-up to see who will be joining Jennifer.
Download The Latest Agenda