Jennifer Walth

Senior Advertising Manager Douglas Dynamics

Jennifer Walth, Senior Advertising Manager at Douglas Dynamics, leads brand strategy, digital marketing, customer experience, and new product introductions for industry-leading commercial snow & ice equipment brands. With more than 20 years of experience in B2B marketing, channel management, and customer insight programs, she specializes in connecting data, digital transformation, and dealer engagement to drive growth. Jennifer has held marketing leadership roles with Douglas Dynamics, Briggs & Stratton, and Manitou Group. She brings a practical perspective on building customer-centric strategies in complex B2B and dealer-driven industries.

Day 3

9:25 AM Keynote Panel: When the Honeymoon Ends: Keeping Digital Transformation Funded and Moving

Every digital initiative looks good in the pitch. The real test is month nine, when the quick wins are behind you, the complexity is in front of you, and someone in the CFO's office is asking what you have to show for it. This session is a candid conversation between practitioners who have navigated that moment and the technology partners who helped them get through it, focused on what actually works when the pressure is on.

The budget defense frameworks practitioners use when leadership starts asking hard questions mid-transformation.
How your tech partners can help customers build the internal narrative, not just deliver the product.
What leading organizations do differently in how they structure accountability and communicate value during long-cycle initiatives.

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda