B2B Online Atlanta 2026
November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Jennifer Walth
Senior Advertising Manager Douglas DynamicsJennifer Walth, Senior Advertising Manager at Douglas Dynamics, leads brand strategy, digital marketing, customer experience, and new product introductions for industry-leading commercial snow & ice equipment brands. With more than 20 years of experience in B2B marketing, channel management, and customer insight programs, she specializes in connecting data, digital transformation, and dealer engagement to drive growth. Jennifer has held marketing leadership roles with Douglas Dynamics, Briggs & Stratton, and Manitou Group. She brings a practical perspective on building customer-centric strategies in complex B2B and dealer-driven industries.
Day 3
11:30 AM Keynote Panel: Why Some AI Pilots Scale and Others Stall
We have officially reached peak buzzword fatigue; executives are tired of hearing that AI will magically solve every business problem. This candid panel cuts through the Silicon Valley hype to focus strictly on the non-hyped, practical, and highly effective AI deployments working in B2B today. Learn how to identify narrow, solvable use cases that deliver immediate ROI without requiring multi-year, ERP-level overhauls.
- Deploy AI tools specifically for internal coding assistance, rapid prototyping, and drafting to accelerate your team's output
- Avoid "magic button" syndrome by ensuring you have human-in-the-loop oversight for all AI-generated content and data normalization
- Evaluate AI vendors strictly on their ability to solve a defined, acute business problem rather than their broad generative promises
- Use AI to analyze vast amounts of customer survey data and behavioral feedback to quickly identify and action critical CX pain points
Check out the incredible speaker line-up to see who will be joining Jennifer.
Download The Latest Agenda