Jimmi Rai

Pricing can make or break your business and getting it right is harder than ever. In this keynote, learn how top B2B leaders are optimizing pricing to drive profit and keep customers coming back. You’ll uncover practical strategies to segment customers, align pricing with value, and move beyond gut decisions to data-backed moves that deliver real results. If you're ready to tighten your pricing strategy without losing your edge, this session is for you. 

• Use segmentation and value-based pricing to drive margin without alienating customers 
• Replace reactive discounting with pricing strategies that build long-term confidence 
• See how small pricing shifts can significantly boost retention and profitability