Jochebed Zakrzewski

Head of Ecommerce, Digital Sales and Marketing Metric Marine

Jochebed Zakrzewski helps companies and professionals turn complexity into clear, profitable brands. Building and scaling brands since 2015, she brings a multidisciplinary background spanning e-commerce, marketing, technology, and business operations, most recently driving 888% year-over-year sales growth while leading brand integration through a company acquisition. Her work sits at the intersection of brand, technology, and commerce, where she has led e-commerce expansion and digital transformation at scale. Jochebed holds an MBA in Marketing, is the creator of Nicheless by Design, a platform built around the belief that having range is a strategic advantage, and is the author of the forthcoming Unborrowed Brilliance. Her talks explore modern branding, business growth, digital transformation, and the evolving nature of careers, with a reputation for making big ideas practical, relevant, and immediately useful.

Day 3

10:00 AM Keynote Fireside Chat: B2B Buyers Are Still Consumers: Building Brands That Get Found, Trusted, and Chosen

B2B companies are investing heavily in digital transformation, eCommerce platforms, AI, customer portals, and modern tech stacks. But none of that matters if customers do not understand, trust, or connect with the brand behind the experience. As AI and digital tools make content, workflows, and buying journeys look increasingly similar, brand may become one of the most important ways B2B companies differentiate.

This conversation brings together two complementary perspectives: how to use customer, distributor, and end-user insight to shape brand and product strategy, and how to bring legacy customers along as digital channels, portals, and new buying behaviors change the way they interact with your business.

Why brand becomes the differentiator as AI makes content and digital experiences more generic
How to modernize the buying experience without losing the trust of legacy customers
How customer, distributor, and end-user insights should shape brand positioning, product clarity, and digital shelf presence
How to reintroduce a legacy brand to existing customers while making it discoverable to new ones

Check out the incredible speaker line-up to see who will be joining Jochebed.

Download The Latest Agenda