November 17 - 19, 2025
Westin Peachtree Plaza, Atlanta, GA
Today’s B2B buyers want to learn on their own, but most manufacturing websites don’t make that easy. In this workshop, you’ll see how AI chat can help your website answer questions, explain products, and guide buyers without needing a sales rep right away. We’ll cover real examples, what’s changed with AI recently, and simple ways to get started — no tech skills needed! Just come ready to learn and leave with ideas you can use.
Check out the incredible speaker line-up to see who will be joining John.
Download The Latest Agenda