John Greely

Head of Marketing Navu

John Greely runs marketing for Navu, which makes AI chat easy for business websites. His career to date has been focused on understanding and adapting to user behavior across a wide variety of industries, including sports media, travel and industrial/manufacturing. He also has a teething toddler at home, so if you see his presentation and it sounds like his brain isn't connected to his mouth, blame sleep deprivation.

Day 2

3:20 PM Presentation: What’s the Point of Your Website in the AI Era?

As AI changes how buyers discover, research, and evaluate solutions, the traditional role of the B2B website is being challenged. John Greely, Head of Marketing at Navu, will explore how companies need to rethink their website experience as traffic shifts, buyer expectations evolve, and traditional content strategies lose effectiveness.

Rethink the role of the website as AI and new search behaviors change how buyers find and engage with brands.
Adapt content and conversion strategies to buyers who expect faster, more relevant, self-directed experiences.
Reconsider gated content and how much value traditional lead-generation tactics provide in an AI-driven buying journey.

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda