John-Michael Hanks | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

John-Michael Hanks

John-Michael Hanks

Strategic Growth Executive Nuvo

John-Michael helps some of the world’s largest B2B companies transform how they onboard, evaluate, and grow B2B customers. As a seasoned fintech executive, he’s spent over a decade working with enterprise finance and e-commerce leaders to automate credit and payments across global organizations. At Nuvo, he partners with Fortune 1000 companies to digitize customer onboarding, accelerate revenue activation, and reduce financial risk. His experience bridges the front lines of sales and the strategy of digital transformation - making him a uniquely pragmatic voice on how B2B e-commerce and credit can finally work together to drive growth.

Day 1, November 17, 2025

4:40 PM Track B: Unlock High-Value Relationships Online With Modern Trade Credit Experiences

Winning new customers online means little if they aren’t activated. In B2B, the highest-value, repeat transactions run on trade credit, yet these workflows are missing from most digital experiences. The result: lost revenue, weak loyalty, and underperforming growth. This session shows how leading teams embed new customer activation into eCommerce to build trust, block fraud, and accelerate revenue.

Hosted by Nuvo

Check out the incredible speaker line-up to see who will be joining John-Michael.

Download The Latest Agenda