John Roberts | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19 2025

Westin Peachtree Plaza, Atlanta, GA

John Roberts

Technology Strategy & Operations Leader Clorox

Day 2, November 18, 2025

8:30 AM Keynote Interactive Panel: Unlocking C-Suite Value: The Strategic Imperative of Digital Investment

In an era where margins are tight and competition is fierce, operational efficiency isn't just a goal—it's the lifeblood of manufacturing success. This high-impact panel brings together visionary leaders who have transformed their operations into lean, agile profit engines. 

  • C-Suite Alignment: Digital transformation requires collaboration across all C-suite roles, with each executive bringing unique insights and priorities to the table. The CEO drives the overall vision, the CFO ensures financial viability, the CRO focuses on revenue growth, the CTO builds the technological foundation, and the CMO leverages digital for brand enhancement. 
  • Measurable Outcomes: Successful digital investments deliver tangible benefits across the organization. These include new revenue streams, cost reductions through automation, data-driven decision-making, enhanced customer experiences, and improved cybersecurity. 
  • Future-Proofing the Organization: By embracing digital transformation, companies can build scalable infrastructure, integrate emerging technologies, and create agile processes that allow them to adapt quickly to market changes and maintain a competitive edge

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda