B2B Online Florida 2024

November 18 - 19, 2024

JW Marriott Orlando Bonnet Creek Resort & Spa, FL

Jon Panella

GVP Technology - Global Commerce Practice Lead Publicis Sapient

30+ years of technical, consulting and leadership experience in enterprise architecture planning, commerce strategy, product evaluation/selection, software development and technology implementation/support. Currently responsible for Publicis Sapient’s Global Commerce and Order Management Practice which includes sales, go to market strategy, oversight, planning and reviews for numerous technology strategy and implementation engagements

Has led many strategy and implementation projects with Fortune 500 clients including Target, Barnes and Noble College Booksellers, Sprint, JCPenney and PetSmart. Some of these engagements include:

- eCommerce product evaluation, selection and roadmap for JCPenney.

- Architectural assessment and eCommerce planning for Target.

- Enterprise Architecture assessment and product recommendation at Sprint.

- Design/implementation of eCommerce solution for Barnes and Noble College Booksellers.

- Architectural and business assessment, product selection and roadmap for PetSmart.

As a 20+ year Publicis Sapient veteran, he is a member of the numerous advisory boards such as SFCC. IBM, Adobe, Oracle, Sitecore and others and has established key partnerships with emerging Commerce vendors such as VTEX, Elastic Path, Commerce Tools, Kibo and many others as well as leading analyst relationships with key commerce analysts such as Forrester and Gartner and speaking at industry events throughout the world. Most recently, he has led the effort to establish Publicis Sapient as a key member of the MACH Alliance and resides on the executive board of the Alliance.

Prior to joining Publicis Sapient he spent over 15 years at American Airlines/Sabre responsible for a number of technology areas including airline reservations, pricing and yield management, ticketing and lastly Vice President of Technology for GetThere (now Travelocity Business).

Most importantly, he has a passion for Commerce and my tenure at Publicis Sapient has enabled customers to be successful.



Check out the incredible speaker line-up to see who will be joining Jon.

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