B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Katherine Wendorf, Senior Manager, Integrated Content Marketing at Acuity Brands
Acuity Brands Logo

Katherine Wendorf

Senior Manager, Integrated Content Marketing
Acuity Brands

Check out the incredible speaker line-up to see who will be joining Katherine.

Download The Latest Agenda

Tuesday, November 12, 2019 Strategies To Engage Today’s B2B Customer

Tuesday, November 12th, 2019

2:45 PM Client Case Study - A Search-First Approach with Acuity Brands

Acuity Brands, the largest manufacturer of lighting and lighting control systems in North America, learned that search is the most popular site function for them and the biggest indicator of a visitor's intent to purchase. Katherine Wendorf will discuss Acuity Brand's journey towards building a site-first website, and the technologies that allowed them to improve and personalize their website experience for visitors - at scale.