Kelsey Doss

Many B2B organizations have invested heavily in customer portals yet struggle to see the ROI. This interactive workshop will explore the forces that drive or block adoption and how to turn your portal from a cost center into a revenue engine. Through a real-world case study with Southwire, you’ll learn practical tactics for engaging customers, overcoming internal barriers, and optimizing your portal for measurable business impact. Participants will leave with a playbook of questions and strategies to accelerate adoption in their own organizations.