B2B Online Atlanta 2025
November 17 - 19, 2025
Westin Peachtree Plaza, Atlanta, GA
Khusro Khalid
Managing Director Deloitte DigitalDay 2, November 18, 2025
1:45 PM Workshop #6: Breaking Through: Driving Digital Sales Growth via B2B Commerce Amid Investment Barriers
In today’s market, brands face mounting pressure to deliver exceptional digital experiences and drive B2B commerce sales—but investment barriers remain a top challenge, with 62% of B2B brands struggling to secure the budget they need. Yet, the most agile and high maturity organizations are breaking through these constraints, realizing the value of their digital and B2B commerce investments in tangible business outcomes—including exceeding their annual revenue goals by 6.1% (versus just 2.9% for low maturity brands).
Join this interactive workshop to explore exclusive new research from Deloitte Digital, where data comes to life through real-world case studies and practical applications. You’ll uncover actionable strategies for maximizing the value of your digital and B2B commerce investments—even in the face of budget limitations. The session will be followed by hands-on activities and group discussion designed to help you modernize your organization and drive sales growth, creating lasting value for both your business and your customers.
Check out the incredible speaker line-up to see who will be joining Khusro.
Download The Latest Agenda