Kirsten Bloomstine

Managing product data across multiple platforms is no longer optional it's foundational to delivering a seamless B2B buying experience. This session explores how PIM systems can reduce friction, improve speed-to-market, and enable scalable growth across eCommerce channels

• How to choose the right PIM solution based on catalog complexity and internal workflows
• Ways PIM supports omnichannel strategy, from distributor portals to marketplaces
• Tips for cross-functional adoption: getting IT, marketing, and sales aligned on data quality