Kris Harrington is the Chief
Operations Officer for GenAlpha Technologies. Kris joined GenAlpha as the first
paid employee in March of 2013 with the purpose to roll out the founder's
vision to help B2B manufacturer's grow their business & aftermarket by
implementing technologies that make it easier to do business.
At GenAlpha, Kris is
responsible for executing the customers vision into the PartSpot portal. She
also oversees Sales & Marketing, ensuring complete coordination among all
customer facing team members. Combined with the strength of her team, she is
accountable for establishing customer relationships and engaging manufacturers
in B2B commerce solutions that bring value to their organization and the
customers they serve. Her discussions with business leaders tend to move into
three different categories:
Increasing options for managing the dealer vs direct sales strategy, improving
profit margins and driving customer loyalty
Identifying potential cost reductions or reallocation of resources as a result
of decreasing demand on customer call centers
• Finding ways to re-energize
the aftermarket/parts program by focusing on customer needs
Prior to joining GenAlpha, Kris
worked for more than ten years in leadership positions with two large
multi-national manufacturing companies, Bucyrus International and Caterpillar,
supporting the mining industry in several different countries. In her various
positions she had responsibility to work with internal stakeholders, dealers,
and customers to deliver business results both in aftermarket and equipment
sales. Some of her key accomplishments included implementing aftermarket
strategies which had the following result:
• Negotiating and signing
agreements for parts and service with 3 of the largest mining operators
•Increasing market share from
25% to 55% in purchased products
• Improved aftermarket revenue
from $250 Million in part sales to $1.2 Billion over a seven year time period
Check out the incredible speaker line-up to see who will be joining Kris.
Roundtable discussions are interactive group discussions tackling a wide range of eCommerce and digital marketing topics, led by experts. Talk about your key challenges and learn how your hospitality peers are tackling them. Check back often for updates!
1. Roundtable Hosted by Paul Wlodarczyk, Digital Practice Lead, Dakota Systems, Inc.
2. Roundtable Hosted by Andy Wagner, Executive Director, Aaxis Commerce
3. Customer-Centric Thinking: Makin Personalization Real & Practical – John Ambrose, Practice Director - Digital Commerce at Perficient Digital
4. Ecommerce For Manufacturers - Creating An Infrastructure That Meets The Needs Of Both Internal Business Users And External Business Customers - Hosted by Kris Harrington, COO, GenAlpha
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