B2B companies want to provide their customers with engaging omnichannel experiences and many are taking that one step further to personalization and self-service purchasing options. However, companies need to make use of their customer data if they want to provide fully integrated and seamless omnichannel interactions. Kris Holla, Nortek Group’s Chief Sales Officer is an expert in sales and marketing with 25+ years of experience. He’s worked with large global multinationals to transform and build regional teams into cross functional global teams. He’ll talk about:
• Breaking data free from organizational silos to gain valuable insights
• Strategically leveraging unused or underused data to uncover actionable insights without making hefty investments
• Harnessing data collected from different offline and online touchpoints to improve omnichannel experiences
• Compiling the right customer data to provide strategic omnichannel marketing messages and purchase experiences
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