larry sage | B2B Online Atlanta

B2B Online Atlanta 2026

November 9 - 11, 2026

Grand Hyatt Atlanta in Buckhead, GA

larry sage

larry sage

Director of Information Technology Cleveland Steel Container

Day 2

1:55 PM Panel: Under the Hood: Surviving the E-Commerce and ERP Integration Nightmare

Building a beautiful storefront is pointless if it cannot effectively communicate with your core backend operational systems. This highly technical panel dives into the messy reality of connecting modern e-commerce platforms with legacy ERPs and payment gateways. Learn how to navigate API limits, synchronization delays, and the dreaded Available-to-Promise (ATP) inventory challenges. 

  • Evaluate the true Total Cost of Ownership (TCO) and the "build vs. buy" dilemma when selecting a new e-commerce architecture or PIM system. 

  • Design robust APIs that seamlessly pass pricing, order history, and real-time inventory availability between the site and the ERP. 

  • Establish a clear source of truth for customer data to prevent conflicting records when bolting disparate legacy systems together. 

  • Secure post-launch funding by accurately budgeting for the maintenance, enhancements, and integration tweaks required in years two and three. 



Check out the incredible speaker line-up to see who will be joining larry.

Download The Latest Agenda