November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Every B2B leader is quietly placing a bet on how much of the customer relationship goes to AI and how much stays human. This session puts that bet out in the open.
Forget the polished panel. This is an unscripted, rapid-fire conversation with practitioners from across manufacturing and distribution. The moderators will throw out tough questions and bold takes, and the speakers will say what they actually think. Expect real examples, honest disagreement, and a few opinions that might make the room uncomfortable.
The audience is part of it too. Jump in with a question, challenge a take, or add what you're seeing at your own company.
Building a beautiful storefront is pointless if it cannot effectively communicate with your core backend operational systems. This highly technical panel dives into the messy reality of connecting modern e-commerce platforms with legacy ERPs and payment gateways. Learn how to navigate API limits, synchronization delays, and the dreaded Available-to-Promise (ATP) inventory challenges.
Evaluate the true Total Cost of Ownership (TCO) and the "build vs. buy" dilemma when selecting a new e-commerce architecture or PIM system.
Design robust APIs that seamlessly pass pricing, order history, and real-time inventory availability between the site and the ERP.
Establish a clear source of truth for customer data to prevent conflicting records when bolting disparate legacy systems together.
Secure post-launch funding by accurately budgeting for the maintenance, enhancements, and integration tweaks required in years two and three.
Check out the incredible speaker line-up to see who will be joining Larry.
Download The Latest Agenda