B2B organizations have a lot of customer data that can be used to provide well-tailored experiences, but a lot of that data lives in silos. The challenge is to find the best ways to bring all of that customer information together, all the while getting key stake holders in different departments to understand the goals of this undertaking. In this session we’ll talk about breaking down internal data silos that will lead to customer-centric decision making.
• Bringing data together to gather insights that will increase revenue
• Using data to connect with your customers in more meaningful ways
• Understanding how unified data impacts the customer experience
• Using the data you’ve captured over the years and putting into play to give you a competitive edge
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