Laura Madigan

Associate Director, Global Marketing Operations Shure Incorporated

Laura Madigan is the Associate Director of Global Marketing Operations at Shure Incorporated, where she leverages technology to enhance customer experiences and drive operational excellence. A dynamic leader with expertise in marketing operations, technology integration, and cross-functional collaboration, Laura delivers impactful solutions across the customer lifecycle.

Day 1, November 17, 2025

4:05 PM Track C: Panel: Unlocking B2B Growth: Leveraging MarTech for Enhanced Customer Engagement

This panel explores how MarTech can transform B2B eCommerce by enhancing customer interactions, streamlining sales processes, and driving revenue growth. Industry experts will share insights on leveraging data analytics, AI, and personalized marketing strategies to improve customer engagement and operational efficiency. By integrating MarTech solutions effectively, businesses can overcome common barriers and achieve a competitive edge in the digital marketplace.

Data-Driven Insights: Leverage data analytics to personalize customer experiences.
AI Integration: Use AI to automate processes and enhance customer engagement.
Sales-Marketing Alignment: Align sales and marketing functions for seamless customer journeys.

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda