Lauren Freedman Autry | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Lauren Freedman Autry

Sr Marketing Director Kellanova

Day 1, November 17, 2025

10:20 AM Panel: Selling Up -> Getting Leadership Buy-In & Going All In on Digital

Every digital transformation begins with a single step, but securing leadership buy-in is often the most critical—and challenging—milestone. Industry leaders and change-makers come together to share actionable insights on aligning executive priorities with digital goals. Through candid discussions, they explore strategies for building a compelling business case, fostering cross-departmental collaboration, and overcoming resistance to change. Attendees will leave equipped with practical steps to accelerate their digital journey and create an organization-wide culture of innovation. 

 

Karlaa V. Gregory - Digital Marketing Manager, Sumitomo Drive Technologies 

Lauren Freedman Autry – Sr Marketing Director, Kellenova 

Check out the incredible speaker line-up to see who will be joining Lauren.

Download The Latest Agenda