Mackenzi Avin

Here's how it works. We split the room. Manufacturers on the left, distributors on the right. Reach into the bowl, pull a conversation starter, and go. Everyone gets a turn to challenge, confess, and compare ideas with their peers in either manufacturing or distribution.

Manufacturer Table Themes: 

1. Overcoming legacy debt, managing API connections between ERPs and e-commerce, and solving the people behind the processes. -- Hosted by Erin Kutcher, Director, eCommerce Marketing, Standard Textile 

2. ROI Modeling and Budgeting for Years Two and Three Post-Launch -- Hosted by Abhi Saini, NAM Architecture & Channel Leader, Schneider Electric

3. Navigating B2B Growth, Pricing Conflicts, and Go-To Market Strategy  Hosted by Firat Ozkan, Co-Founder, CSMO, Mount-It!

4. Topic TBD -- Hosted by Julie Cesarini, Sales Business Development, Haimer USA 

5. Is Your B2B Marketing Ready for the AI Discovery Era? Hosted by Rachel Holstrom, Digital Marketing Communications Specialist, Cargill

Distributor Table Themes:

1. Search; Getting Found by Buyers and Bots. SEO and GEO when buyers search by spec and AI answers first.

2. Improving your Sales Team's Tools Through Trusted Partnership  -- Hosted by: Mackenzi Avin, Sr. Product Manager, Digital Experience, PCNA

3. SKU Wrangling: Taming a Million-Line Catalog. SKU wrangling and bad data impacting your sales.

4. Selling Through Marketplaces: Strategies Leveraging Direct Fulfillment on Amazon Business -- Hosted by David Hosei, Director of Digital Partnerships, Trends International