Mark Muldowney

B2B eCommerce teams are investing heavily in AI and automation to accelerate their digital buyer journey, but most are building on bad data. When your underlying buyer data is static, siloed, and incomplete, AI just automates the same blind spots at scale. 

This interactive workshop will work through real scenarios to diagnose where buyer data breaks down between first click and first order, and learn what separates a connected network of verified business intelligence from a patchwork of disconnected tools. Attendees will leave with a concrete action plan for making their data stack AI-ready so automation actually delivers.