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B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Marta Dalton, Global eCommerce Director at Unilever
Unilever Logo

Marta Dalton


Global eCommerce Director
Unilever

Check out the incredible speaker line-up to see who will be joining Marta.

Download The Latest Agenda

Wednesday, November 13, 2019 Next Gen B2B Digital Strategies

Wednesday, November 13th, 2019


9:35 AM Keynote Panel Discussion Remix – Developing Pricing Strategies That Will Increase Revenue And Grow Your Business

Pricing strategies can be a challenge for B2B companies, but they’re the most effective way to improve earnings and revenue. In this session we’ll talk about the benefits – and best practices – for developing pricing strategies when you have thousands of products and customers with many different needs. 

• Identifying any gaps in your existing pricing strategies that might be creating obstacles towards business growth
• Tackling problematic pricing situations before they lead to unhappy customers
• Using analytics to consistently execute your pricing policies and prevent long term pricing conflicts
• Using analytics to modify  pricing weaknesses while retaining existing customers