Marta Dalton got her start in eCommerce back in 2004 in
Tokyo, Japan and has been in love with the eclectic mix of technology,
marketing, and operations that make up the world of eCommerce ever since.
She’s led development & database teams to build new platforms, created new
pricing strategies, and launched global digital marketing plans for companies
ranging from startups to the Fortune 100. With experience on both the IT
and the business side, she considers herself fluent in translating "techie"
to English and vice-versa. She's most recently worked for Coca-Cola as their
Director of B2B eCommerce for North America, and currently leads B2B eCommerce
at Unilever as the Global Director for B2B & B2B2C eCommerce.
Check out the incredible speaker line-up to see who will be joining Marta.
Pricing strategies can be a challenge for B2B companies, but they’re the most effective way to improve earnings and revenue. In this session we’ll talk about the benefits – and best practices – for developing pricing strategies when you have thousands of products and customers with many different needs.
• Identifying any gaps in your existing pricing strategies that might be creating obstacles towards business growth
• Tackling problematic pricing situations before they lead to unhappy customers
• Using analytics to consistently execute your pricing policies and prevent long term pricing conflicts
• Using analytics to modify pricing weaknesses while retaining existing customers
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