Marta Dalton

Fuel your afternoon with a stimulating exercise designed to engage, enlighten, and evolve. We're not just setting the tone but pioneering conversations that matter, creating a dynamic platform in which brainstorming meets expertise. In deep-dive conversations led by our distinguished advisory board, get ready to reimagine your strategies by unveiling the transformative ✅'s and ❌'s pivotal for driving unparalleled success. Once you've exchanged best practices and benchmarked with your fellow leaders, our distinguished advisors will share their group's findings with the entire audience from the main stage.

Amazon Business has become an increasingly important channel for manufacturers and distributors, but there is no one-size-fits-all approach. In this interactive 30-minute session, the audience will weigh in through live polling before panelists unpack the results, compare different operating models and share how organizations can build an Amazon strategy around their capabilities, customers, products and channel relationships. 

• Which model works best? Poll the audience on whether they primarily use a 1P, 3P, distributor-led or hybrid model, then compare the pros, cons and organizational requirements of each approach. 
• How many SKUs belong on Amazon? Explore how companies determine the right assortment based on demand, margin, product complexity, fulfillment capabilities and customer buying behavior. 
• Are you ready to manage the channel? Assess the internal resources, ownership, technology, data and marketplace expertise needed to operate successfully on Amazon Business. 
• Will relationships improve or get worse? Examine how selling through Amazon affects customer, distributor and sales-team relationships, including channel conflict, pricing concerns, buyer visibility and the risk of weakening established partnerships. 

Join us for a special breakfast honoring the women who are shaping the future of the B2B industry. This intimate gathering brings together leaders, rising talent, and advocates for an evening of connection, inspiration, and celebration. Enjoy great food, meaningful conversation, and the opportunity to build community with peers who are driving innovation, leadership, and change across the B2B landscape.