Martin Balaam

CEO & Founder Pimberly

Based in New York, Martin Balaam is the CEO & Founder of Pimberly, an Enterprise SaaS platform for Product Information Management and Digital Asset Management for retailers, manufactures, and distributors accelerating their speed to market by automating & simplifying the management of vast quantities of product data, images, videos, 3D and documents needed for today's digitally rich, cross-border, omnichannel world. Martin is also Co-Owner/Director of his family business, Welcome Furniture Ltd, the UK's largest manufacturer/brand of bedroom furniture for the Retail and Student Accommodation industry based in Caernarfon, Wales, UK Before joining Pimberly, Martin was the Owner & CEO of Jigsaw24, the UK's largest IT Solutions business serving creative Film, TV & Luxury brands, an investment alongside NorthEdge Capital LLC, where he grew revenues from £45m to £125m in 5 years and then successfully exited in 2018, achieving over 3x returns - after the exit he founded Pimberly.

Day 2

4:30 PM Panel Remix: Garbage In, Garbage Out: Why Your AI Dreams Demand a Data Reality Check

The harsh reality of modern e-commerce is that advanced AI tools will completely fail if they are built on a foundation of messy, disconnected product data. This panel cuts through the buzzwords to expose why mastering basic data hygiene and PIM is the mandatory prerequisite to any successful AI deployment. Discover how leading practitioners are scrubbing their legacy systems to prepare for an agentic future.

• Conduct a comprehensive audit of your product taxonomy and schemas before investing in shiny new AI search or chatbot tools.

• Leverage AI specifically for the heavy lifting of data mapping and normalization rather than deploying it solely as a customer-facing gimmick.

• Centralize your disparate data sources into a robust PIM system to ensure complete, accurate, and normalized attributes.

• Establish strict, top-down data governance policies to prevent fragmented silos as your product catalog and company scale.

Check out the incredible speaker line-up to see who will be joining Martin.

Download The Latest Agenda