Matt Johnson

Head of Distribution & Manufacturing Pivotree

Matt Johnson is the lead B2B consultant at Pivotree and co-host of Data vs. Commerce, where he helps manufacturers and distributors navigate digital commerce from database to doorstep. After 20 years in industrial manufacturing and distribution, he has watched the same story play out again and again: the website takes the blame, but the problem was never the platform. It was the data underneath it. He believes transformation is less about technology and more about the trust, courage, and conviction of those using it. As a native Floridian, Matt spends his free time outdoors with his wife, four kids, and two dogs.

Day 2, Tuesday, November 10th

1:55 PM Boardroom 1: Lost in Translation: Fixing the Broken Data Telephone Game

Every product takes a journey, from the manufacturer's spec sheet through distributors and marketplaces to the buyer's cart. Like a game of telephone, each handoff is a chance for details to be dropped, reformatted, or just plain wrong. The result is returns, lost sales, and buyers who go elsewhere.

In this hands-on session, Pivotree's Matt Johnson will have you play the game yourself, so you can see exactly where product data breaks down and why. You'll leave with a practical view of what strong digital supply chain management looks like, and where AI can clean up, enrich, and maintain product data at scale.

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda