Meeta B Kratz | B2B Online Atlanta

B2B Online Atlanta 2025

November 17 - 19, 2025

Westin Peachtree Plaza, Atlanta, GA

Meeta B Kratz

Vice President/General Manager of Americas Business Unit Lonza

Day 1, November 17, 2025

1:45 PM Keynote Panel: Building Your Digital Team Up Your B2B Talent: Building Teams for Digital Success

This panel addresses the critical role of talent in driving digital transformation. Topics include attracting and retaining top talent, fostering a culture of innovation, and upskilling teams to adapt to new technologies and market demands. 

  • Going from a functional channel leader to a business leader  
  • Driving adoption and building in accountability as a business leader. 
  • Direct authority vs indirect authority in driving adoption  
  • What’s the leap from function leader to a business leader. 

Check out the incredible speaker line-up to see who will be joining Meeta B.

Download The Latest Agenda