November 9 - 11, 2026
Grand Hyatt Atlanta in Buckhead, GA
Manufacturers that do not sell direct-to-consumer must rely entirely on their distribution partners to accurately represent their brand and optimize product discoverability in the digital wild. This panel explores the delicate art of sharing rich product data, syncing technology roadmaps, and influencing how your products are positioned, searched, and personalized on partner sites. Learn to break down the data silos that lead to disjointed customer experiences across the supply chain, ensuring your catalog remains highly visible and relevant to the modern B2B buyer.
Develop a streamlined syndication process for advanced search and product discovery that easily feeds high-quality product specs and rich media directly into your distributors' PIM systems, which is the mandatory foundation for AI-driven conversational search and smart discovery tools to accurately surface your products.
Align your digital roadmaps with major distributors to ensure your technology upgrades synchronize seamlessly with theirs, preventing backend ERP or API disconnects from disrupting the front-end customer experience.
Share vital e-commerce analytics and customer search data back and forth to power hyper-personalization to understand how different buyer verticals search for the exact same products, enabling you to optimize search facets, type-ahead suggestions, and dynamic recommendations for specific audiences.
Create robust marketing partnerships that utilize CDPs and shared insights to combine the manufacturer's brand budget with the distributor's localized customer relationships, shifting from generic batch-and-blast marketing to proactive, personalized buyer journeys.
Check out the incredible speaker line-up to see who will be joining Michael.
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