Michael McCutcheon

Most Manufacturers that do not sell direct-to-businesses and must rely entirely on their distribution partners to accurately represent their brand and optimize product discoverability in the digital wild. This panel explores the delicate art of sharing rich product data, syncing technology roadmaps, and influencing how your products are positioned, searched, and personalized on partner sites. Learn to break down the data silos that lead to disjointed customer experiences across the supply chain, ensuring your catalog remains highly visible and relevant to the modern B2B buyer. 

• Develop a streamlined syndication process for advanced search and product discovery that easily feeds high-quality product specs and rich media directly into your distributors' PIM systems,  
• Align your digital roadmaps with major distributors to ensure your technology upgrades synchronize seamlessly 
• Share vital e-commerce analytics and customer search data back and forth to power hyper-personalization to understand how different buyer verticals search specific audiences.  
• Create robust partnerships