B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Mike Conant, Director, Digital Strategy, Planning and Architecture at Agilent Technologies
Agilent Technologies Logo

Mike Conant

Director, Digital Strategy, Planning and Architecture
Agilent Technologies

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Monday: November 11, 2009: Customer Driven Innovation And Transformation

Monday, November 11th, 2019

11:25 AM Keynote Panel Discussion Remix - Balancing High Tech With High Touch: Determining The Future Of B2B Ecommerce

When getting B2B customers through the purchase funnel, it’s important to figure out how to offer the best customer service. That’s where the future of B2B is headed – transforming your organization digitally and finding the optimal way to integrate technology into the purchasing experience.  How can B2B companies move into the future of online experiences to better meet customer needs?  Senior executives from manufacturers and leading tech companies such as Hubbell Lighting, Agilent Technologies, RichRelevance, and Bloomreach offer takeaways to find the right balance of high tech with high touch when shaping customer experiences:

• Facilitating data gathering to implement personalization strategies such as account-based marketing
• Incorporating automation to provide customers with seamless and convenient  experiences 
• Identifying the kinds of customization you should implement to improve and personalize the customer experience 
• Providing your customers with accessible support features to ensure that their transactions run smoothly

Tuesday, November 12, 2019 Strategies To Engage Today’s B2B Customer

Tuesday, November 12th, 2019

4:55 PM Panel Discussion – Meeting Your Individual Customers’ Needs: Crafting Personalized Website Experiences

As customer expectations change rapidly due to the influence of B2C experiences, B2B companies have to find ways to deliver personalization that is relevant to every single customer that visits their site. Not doing this put companies at risk for losing customers. This session will take a close look at providing transformative personalized  experiences. We’ll talk about:

• Recognizing your buyer personas to deliver the messaging that will persuade them to shop on your site 
• Using personalization to streamlining the buying journey for each customer that visits your site 
• Identifying the kind of personalization that works best for your site and determining the best places for that content 
• Aligning your products and brands to the right customer segments to increase revenue