B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Mike Conant, Director, Digital Strategy, Planning and Architecture at Agilent Technologies
Agilent Technologies Logo

Mike Conant

Director, Digital Strategy, Planning and Architecture
Agilent Technologies

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Day 1

Monday, November 11th, 2019

11:25 AM Keynote Panel Discussion Remix - Balancing High Tech With High Touch: Determining The Future Of B2B Ecommerce

While today’s B2B customer expects to manage almost every aspect of their buying journey, it doesn’t mean that they don’t want any human involvement. In fact, we know that because of their complexity, a large majority of B2B purchases require human interaction. This is where balance comes in. B2B companies need to digitally innovate in order to keep up with changing expectations, but they also need to cater to the complex needs of their customers. So, how can today’s B2B companies move into the future of B2B eCommerce?  Senior executives from Hubbell Lighting, Agilent Technologies, RichRelevance, and Bloomreach will talk about:

• Facilitating data gathering to implement personalization strategies such as account-based marketing
• Incorporating automation to provide customers with seamless and convenient  experiences 
• Identifying the kinds of customization you should implement to improve and personalize the customer experience 
• Providing your customers with accessible support features to ensure that their transactions run smoothly

Day 2

Tuesday, November 12th, 2019

4:30 PM Panel Discussion – Meeting Your Individual Customers’ Needs: Crafting Personalized Website Experiences

As customer expectations change rapidly due to the influence of B2C experiences, B2B companies have to find ways to deliver personalization that is relevant to every single customer that visits their site. Not doing this put companies at risk for losing customers. This session will take a close look at providing transformative personalized  experiences. We’ll talk about:

• Recognizing your buyer personas to deliver the messaging that will persuade them to shop on your site 
• Using personalization to streamlining the buying journey for each customer that visits your site 
• Identifying the kind of personalization that works best for your site and determining the best places for that content 
• Aligning your products and brands to the right customer segments to increase revenue