Monique Lesser

Vice President of Digital Transformation Evonik Corporation

Day 1

4:00 PM Panel Remix: Garbage In, Garbage Out: Why Your AI Dreams Demand a Data Reality Check

The harsh reality of modern e-commerce is that advanced AI tools will completely fail if they are built on a foundation of messy, disconnected product data. This panel cuts through the buzzwords to expose why mastering basic data hygiene and PIM is the mandatory prerequisite to any successful AI deployment. Discover how leading practitioners are scrubbing their legacy systems to prepare for an agentic future.

• Conduct a comprehensive audit of your product taxonomy and schemas before investing in shiny new AI search or chatbot tools.

• Leverage AI specifically for the heavy lifting of data mapping and normalization rather than deploying it solely as a customer-facing gimmick.

• Centralize your disparate data sources into a robust PIM system to ensure complete, accurate, and normalized attributes.

• Establish strict, top-down data governance policies to prevent fragmented silos as your product catalog and company scale.

Day 3

1:50 PM Panel: When the Honeymoon Ends: Keeping Digital Transformation Funded and Moving

Every digital initiative looks good in the pitch. The real test is month nine, when the quick wins are behind you, the complexity is in front of you, and someone in the CFO's office is asking what you have to show for it. This session is a candid conversation between practitioners who have navigated that moment and the technology partners who helped them get through it, focused on what actually works when the pressure is on.

The budget defense frameworks practitioners use when leadership asking hard questions mid-transformation.

How your tech partners can help customers build the internal narrative, not just deliver the product.

What leading organizations do differently in how they structure accountability and communicate value during long-cycle initiatives.

Check out the incredible speaker line-up to see who will be joining Monique.

Download The Latest Agenda