B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Nita Sharma, Senior Manager of Product Management at Agilent Technologies

Nita Sharma

Senior Manager of Product Management
Agilent Technologies

Check out the incredible speaker line-up to see who will be joining Nita.

Download The Latest Agenda

Tuesday, November 12, 2019 Strategies To Engage Today’s B2B Customer

Tuesday, November 12th, 2019

4:55 PM Fireside Chat - Breaking Down Internal Silos In Order To Merge Data And Create Unified, Customer-Centric Goals

B2B organizations have a lot of customer data that can be used to provide well-tailored experiences, but a lot of that data lives in silos. The challenge is to find the best ways to bring all of that customer information together, all the while getting key stake holders in different departments to understand the goals of this undertaking. In this session we’ll talk about breaking down internal data silos that will lead to customer-centric decision making.
  • Bringing data together to gather insights that will increase revenue
  • Using data to connect with your customers in more meaningful ways
  • Understanding how unified data impacts the customer experience
Using the data you’ve captured over the years and putting into play to give you a competitive edge