Parvez Patel

This keynote fireside chat explores the keys to achieving true omnichannel success in B2B by understanding where buyers spend their time and how to meet them across every preferred channel. Join industry leaders as they discuss real-world strategies for connecting with customers, optimizing channel performance, and delivering seamless experiences throughout the buying journey. 

• Analysis of changing buyer behaviors and how omnichannel presence drives engagement and loyalty. 
• Case studies illustrating effective channel alignment and personalized outreach based on where buyers interact. 
• Insights into the technologies, metrics, and organizational shifts needed for consistent, high-impact omnichannel execution