Paul Dabrowski

Unlock the full potential of B2B eCommerce by harnessing the power of strategic product recommendations and website optimization. By aligning these elements with buyer intent and leveraging cutting-edge technologies like AI, businesses can unlock significant improvements in conversion rates and customer satisfaction. Effective design strategies, such as intuitive navigation and responsive design, further elevate the online shopping experience, fostering a seamless and engaging journey for users. 

• Product recommendations & how it truly aligns with each buyer’s intent and needs 
• Seamless and intuitive site navigation and mobile experience  
• AI / optimization to boost conversions and customer satisfaction 

The shift from AI as a tool to AI as an agent is underway and it’s creating new opportunities and challenges for B2B companies. This panel examines how Agentic AI is redefining digital workflows, driving more personalized buying journeys, and automating decision-making across departments. You'll hear practical insights from early adopters and gain a clearer understanding of how to prepare your people and processes for this next evolution in enterprise technology. 

• Explore how the evolution from AI as a tool to AI as an agent is reshaping B2B commerce, unlocking new possibilities and challenges. 
• Hear real-world examples of Agentic AI in action—from streamlining digital workflows to delivering hyper-personalized buyer experiences and automating complex decisions across teams. 
• Gain practical advice on how to ready your people, processes, and culture for the next phase of AI-driven transformation in the enterprise.