Paul do Forno

Global Commerce Lead, Managing Director Deloitte Digital

Paul do Forno is a the Global Commerce leader at Deloitte Digital. He brings more than 30 years of experience in strategy, digital experience, and technology. Paul has led some of the world’s largest commerce transformation programs with some of the biggest brands. He is a frequent speaker at digital / e-commerce events and has been featured as an e-commerce subject matter expert in many publications. He has led firm research on Commerce and is on or has been on executive advisory board positions with all of the top digital/Commerce platform vendors.

Day 2, November 18, 2025

1:45 PM Workshop #6: Breaking Through: Driving Digital Sales Growth via B2B Commerce Amid Investment Barriers

In today’s market, brands face mounting pressure to deliver exceptional digital experiences and drive B2B commerce sales—but investment barriers remain a top challenge, with 62% of B2B brands struggling to secure the budget they need. Yet, the most agile and high maturity organizations are breaking through these constraints, realizing the value of their digital and B2B commerce investments in tangible business outcomes—including exceeding their annual revenue goals by 6.1% (versus just 2.9% for low maturity brands).

Join this interactive workshop to explore exclusive new research from Deloitte Digital, where data comes to life through real-world case studies and practical applications. You’ll uncover actionable strategies for maximizing the value of your digital and B2B commerce investments—even in the face of budget limitations. The session will be followed by hands-on activities and group discussion designed to help you modernize your organization and drive sales growth, creating lasting value for both your business and your customers.

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda