Rachel Holstrom

Digital Strategy & Experience Manager Cargill

Rachel Holstrom is a B2B digital marketing leader with more than 15 years of experience building integrated marketing strategies and digital experiences that connect customers with brands, expertise and solutions. At Cargill, she helps shape digital strategy for the Food business, bringing together customer journey strategy, UX, content, paid and owned media, marketing technology and analytics to drive measurable engagement and business impact. Her current work focuses on modernizing Cargill Food's digital ecosystem through scalable customer experiences, always-on engagement strategies and evolving approaches to AI discoverability, AEO and GEO. Rachel is particularly interested in how AI is changing B2B customer discovery—and how marketers can rethink their content, websites and digital experiences to ensure their brands can be found, understood and recommended in an AI-first world.

Day 1

4:35 PM Fishbowl Roundtable Conversations for Unscripted Peer-to-Peer Problem Solving

Pick a topic, grab a seat, and join the conversation. Each table is led by an industry peer and centered on one challenge B2B leaders are working through right now. No slides and no presentations, just open discussion. Questions are drawn from the fishbowl to spark the conversation, and when a topic has run its course, the next one comes out of the bowl. You're also welcome to drop in a question of your own. Come ready to share what's working, what isn't, and leave with ideas you can actually use.

1. ROI Modeling and Budgeting for Years Two and Three Post-Launch -- Hosted by Abhi Saini, NAM Architecture & Channel Leader, Schneider Electric

2. Navigating B2B Growth, Pricing Conflicts, and Go-To Market Strategy -- Hosted by Firat Ozkan, Co-Founder, CSMO, Mount-It!

3. Is Your B2B Marketing Ready for the AI Discovery Era? -- Rachel Holstrom, Digital Strategy & Experience Manager, Cargill

4. Topic TBD – Hosted by: Robert Richardson, Senior B2B E-Commerce Delivery Manager, Digital Product Portfolio, MillerKnoll

5. Selling Through Marketplaces: Strategies Leveraging Direct Fulfillment on Amazon Business -- Hosted by David Hosei, Director of Digital Partnerships, Trends International

6. From B2C Convenience to B2B Commerce: Building the Experience Modern Buyers Expect - Hosted by: Mackenzi Avin, Sr. Product Manager, Digital Experience, PCNA

7. The New Marketing Career Ladder: How to Build Influence When the Top Job Isn't Always CMO - Steven Nghe, Head of Marketing & Communications, Kloeckner Metals Corporation

Check out the incredible speaker line-up to see who will be joining Rachel.

Download The Latest Agenda