Rachel Holstrom

Digital Strategy & Experience Manager Cargill

Rachel Holstrom is a B2B digital marketing leader with more than 15 years of experience building integrated marketing strategies and digital experiences that connect customers with brands, expertise and solutions. At Cargill, she helps shape digital strategy for the Food business, bringing together customer journey strategy, UX, content, paid and owned media, marketing technology and analytics to drive measurable engagement and business impact. Her current work focuses on modernizing Cargill Food's digital ecosystem through scalable customer experiences, always-on engagement strategies and evolving approaches to AI discoverability, AEO and GEO. Rachel is particularly interested in how AI is changing B2B customer discovery—and how marketers can rethink their content, websites and digital experiences to ensure their brands can be found, understood and recommended in an AI-first world.