Director Of Digital Commerce And Analytics Illumina
Riccardo Caruso is Director of eCommerce
and Digital Analytics at Illumina, the global leader in genomics, an industry
at the intersection of biology and technology. His current responsibilities
include eCommerce, Web Analytics, Retailing and B2B eProcurement Onboarding.
Former roles include Global Marketing Analytics Leader at Life Technologies and
B2B Global Leader at Merck Millipore. Riccardo has 15+ years in eBusiness
designing and executing strategies consistently producing triple digit growth.
He is passionate in driving transformative initiatives in the eCommerce and
digital marketing space. Riccardo is a regular speaker at conferences and
associations in marketing and analytics across the country.
Check out the incredible speaker line-up to see who will be joining Riccardo.
Many B2B executives are finding it challenging to get senior leadership to really understand what’s required for a successful digital transformation. One of the biggest misunderstandings has to do with the kind of talent and skill set required for these kinds of initiatives. This Tonight-Show styled group discussion brings together companies such as Acuity Brands, Thermo Fisher Scientific, and Illumina to talk about the challenges they’ve been faced with and how those were overcome.You’ll learn about:
• Identifying the skill sets and teams required to push your company forward in your digital transformation
• Looking at the initiatives that can be outsourced versus those that can be built internally
• Looking at and identifying technology that can support your internal teams
• Making a case to senior leadership to put in place new team structures that can support your transformation goals in the long term
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