Riccardo Caruso is the Associate Director
of eCommerce at Illumina, the global leader in genomics, an industry at the
intersection of biology and technology. His current responsibilities include
eCommerce, Web Analytics, Retailing and B2B eProcurement Onboarding. Former
roles include Global Marketing Analytics Leader at Life Technologies and B2B
Global Leader at Merck Millipore. Riccardo has 15+ years in eBusiness designing
and executing strategies consistently producing triple digit growth. He is
passionate in driving transformative initiatives in the eCommerce and digital
marketing space. Riccardo is a
regular speaker at
conferences and associations in marketing and analytics across the country.
Check out the incredible speaker line-up to see who will be joining Riccardo.
Many B2B executives are finding it challenging to get senior leadership to really understand what’s required for a successful digital transformation. One of the biggest misunderstandings has to do with the kind of talent and skill set required for these kinds of initiatives. This session brings together companies such as Acuity Brands, Thermo Fisher Scientific, and Illumina to talk about the challenges they’ve been faced with and how those were overcome.
You’ll learn about:
• Identifying the skill sets and teams required to push your company forward in your digital transformation
• Looking at the initiatives that can be outsourced versus those that can be built internally
• Looking at and identifying technology that can support your internal teams
• Making a case to senior leadership to put in place new team structures that can support your transformation goals in the long term
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