Rob Milstead

SVP Digital Genuine Parts Company

Rob Milstead is the Senior Vice President for Digital at Genuine Parts Company. In his role, Rob oversees Genuine Parts’ digital initiatives around the world focusing on using digital technology to improve the customer experience, drive competitive advantage and capitalize on digital investments to grow topline and bottom line performance.

Rob joined GPC in early 2015 following a successful 20+ year career in the consulting world where his experiences ranged from running his own marketing agency to working for one of the world’s largest business and technology firms. His focus has been nearly exclusively on digital where he’s developed deep expertise in digital marketing, user experience, analytics, ecommerce, mobile solutions, and digital advertising.