Ron Flynn

What does it take to make a manufacturing business an ecommerce business? 

Join Bradley Company, a Watts brand, and Znode for a candid conversation about Bradley's digital commerce journey and how its MyBradley platform now supports 75% of annual revenue. 

Hear how Bradley modernized its representative-led sales model, increased platform adoption from 30% to 70% through customer feedback, and connected complex quoting, ordering, and fulfillment processes into one digital experience. They'll share lessons learned, challenges along the way, and what it takes to make B2B ecommerce a core part of business operations.