Samantha Schwartz

Selling on Amazon isn’t just for consumer brands anymore. For B2B companies, choosing the right model is critical. In this high-energy debate, industry veterans Andy Hoar and Brian Beck go head-to-head on the pros and cons of 1P (first-party) vs. 3P (third-party) selling. From margins and control to scale and customer data, you’ll get a clear breakdown of the key trade-offs and what model best fits your goals. 

• Compare margins, revenue potential, and profitability between 1P and 3P selling models for B2B on Amazon. 
• Debate the level of brand control, pricing flexibility, and channel oversight each approach offers. 
• Examine access to customer data and its implications for building B2B relationships and loyalty. 
• Discuss scalability, operational complexity, and which model aligns best with different B2B growth strategies.

In an era where margins are tight and competition is fierce, operational efficiency isn't just a goal—it's the lifeblood of manufacturing success. This high-impact panel brings together visionary leaders who have transformed their operations into lean, agile profit engines. 

• C-Suite Alignment: Digital transformation requires collaboration across all C-suite roles, with each executive bringing unique insights and priorities to the table. The CEO drives the overall vision, the CFO ensures financial viability, the CRO focuses on revenue growth, the CTO builds the technological foundation, and the CMO leverages digital for brand enhancement. 
• Measurable Outcomes: Successful digital investments deliver tangible benefits across the organization. These include new revenue streams, cost reductions through automation, data-driven decision-making, enhanced customer experiences, and improved cybersecurity. 
• Future-Proofing the Organization: By embracing digital transformation, companies can build scalable infrastructure, integrate emerging technologies, and create agile processes that allow them to adapt quickly to market changes and maintain a competitive edge

After 2.5 days of panel discussions, presentations, workshops and roundtables, is there anything you’d like to 

explore in more depth? Is there anything else you’d like to hear more about? A few speakers from the conference will 

be on hand to answer your questions. 

• Get answers to your lingering questions from top conference speakers in this open, interactive session. 
• Dive deeper into any topic or challenge discussed over the past 2.5 days—nothing is off limits. 
• Take this chance to clarify, explore, and connect around the issues that matter most to you.