Samantha Schwartz

This panel addresses the critical role of talent in driving digital transformation. Topics include attracting and retaining top talent, fostering a culture of innovation, and upskilling teams to adapt to new technologies and market demands. 

• Going from a functional channel leader to a business leader  
• Driving adoption and building in accountability as a business leader. 
• Direct authority vs indirect authority in driving adoption  
• What’s the leap from function leader to a business leader. 

In an era where margins are tight and competition is fierce, operational efficiency isn't just a goal—it's the lifeblood of manufacturing success. This high-impact panel brings together visionary leaders who have transformed their operations into lean, agile profit engines. 

• C-Suite Alignment: Digital transformation requires collaboration across all C-suite roles, with each executive bringing unique insights and priorities to the table. The CEO drives the overall vision, the CFO ensures financial viability, the CRO focuses on revenue growth, the CTO builds the technological foundation, and the CMO leverages digital for brand enhancement12. 
• Measurable Outcomes: Successful digital investments deliver tangible benefits across the organization. These include new revenue streams, cost reductions through automation, data-driven decision-making, enhanced customer experiences, and improved cybersecurity35. 
• Future-Proofing the Organization: By embracing digital transformation, companies can build scalable infrastructure, integrate emerging technologies, and create agile processes that allow them to adapt quickly to market changes and maintain a competitive edge

After 2.5 days of panel discussions, presentations, workshops and roundtables, is there anything you’d like to explore in more depth? Is there anything else you’d like to hear more about? A few speakers from the conference will be on hand to answer your questions. 

Bryan Gassler - VP, eCommerce, Sunbelt Rentals 

Samantha Schwartz – Chief Digital Strategy Officer, Midland Industries