B2B Online Miami 2019

November 11 - 13, 2019

JW Marriott Marquis Miami, FL

Sarah Golish, Senior Vice President, Demand Generation at Acuity Brands
Acuity Brands Logo

Sarah Golish


Senior Vice President, Demand Generation
Acuity Brands

Check out the incredible speaker line-up to see who will be joining Sarah.

Download The Latest Agenda

Day 1

Monday, November 11th, 2019


9:30 AM Keynote Panel B2B Tonight! – Working Through Internal Roadblocks: Moving Your Digital Transformation Forward

Many B2B executives are finding it challenging to get senior leadership to really understand what’s required for a successful digital transformation. One of the biggest misunderstandings has to do with the kind of talent and skill set required for these kinds of initiatives. This session brings together companies such as Acuity Brands, Thermo Fisher Scientific, and Illumina to talk about the challenges they’ve been faced with and how those were overcome.
You’ll learn about:
• Identifying the skill sets and teams required to push your company forward in your digital transformation 
• Looking at the initiatives that can be outsourced versus those that can be built internally
• Looking at and identifying technology that can support your internal teams 
• Making a case to senior leadership to put in place new team structures that can support your transformation goals in the long term