Shalin Shah

This panel addresses the critical role of talent in driving digital transformation. Topics include attracting and retaining top talent, fostering a culture of innovation, and upskilling teams to adapt to new technologies and market demands.

• Going from a functional channel leader to a business leader
• Driving adoption and building in accountability as a business leader.
• Direct authority vs indirect authority in driving adoption
• What’s the leap from function leader to a business leader.  

Selling on Amazon isn’t just for consumer brands anymore. For B2B companies, choosing the right model is critical. In this high-energy debate, industry veterans Andy Hoar and Brian Beck go head-to-head on the pros and cons of 1P (first-party) vs. 3P (third-party) selling. From margins and control to scale and customer data, you’ll get a clear breakdown of the key trade-offs and what model best fits your goals. 

• Compare margins, revenue potential, and profitability between 1P and 3P selling models for B2B on Amazon. 
• Debate the level of brand control, pricing flexibility, and channel oversight each approach offers. 
• Examine access to customer data and its implications for building B2B relationships and loyalty. 
• Discuss scalability, operational complexity, and which model aligns best with different B2B growth strategies.